Google Ads spend you can finally audit
PaidWebTraffic runs your paid search the way engineers run systems: a falsifiable plan every week, every change previewed before it touches your account, a human approval on every apply, and a graded ledger entry for every outcome. Managed search campaigns, Performance Max, landing pages, and conversion tracking — for SMEs and B2B service companies worldwide.
Positioning
Not a black-box retainer. A managed operating loop for your ad account, powered by our internal Paid Search Command Center.
Search campaigns, engineered
Structure, keywords, negative lists, and bids built around how your buyers actually search — not around whatever the account inherited.
Performance Max, held to evidence
PMax gets asset groups, signals, and exclusions that are reviewed against the search terms report — and it has to justify its budget like everything else.
Landing pages that carry the load
Fast, self-hosted landing pages matched to each campaign intent, built for real-user LCP and Google Ads verification rules.
Conversion tracking you can trust
Server-side capture, enhanced conversions, and one shared conversion action — so Smart Bidding learns from real leads, not noise.
A falsifiable plan every week
Each week states what we intend to change, why, and what result would prove us wrong. Then the work is graded against what actually happened.
A ledger instead of a promise
Every change lands in a transparent action ledger: previewed, approved, applied, graded. You can read the whole history whenever you like.
What we run for you
Google Ads management
Full management of search campaigns: structure, keywords, negatives, ads, and bidding, executed through the weekly plan-approve-apply loop.
Performance Max
Asset groups and audience signals configured and policed — with spend justification against incremental outcomes, not channel averages.
Landing pages
Campaign-matched landing pages with the tracking wired in, so clicks become measurable leads instead of unattributed bounces.
Audits & waste recovery
A dedicated waste miner hunts irrelevant keywords, decaying creatives, and frequency fatigue — and turns findings into guarded fixes.
How it works
One loop, every week — the same discipline a production system gets.
Plan
A written, falsifiable plan for the week: the changes we intend to make, the reasoning, and the outcome that would prove the plan wrong.
Approve
Every change is previewed (validate-only) against the live account, then a human approves it. Nothing mutates your account unreviewed.
Execute
Approved changes are applied inside guarded blast-radius limits — deliberate, bounded runs, never bulk edits into the void.
Graded ledger
Each change is graded against outcomes in the action ledger: what it predicted, what happened, and what we do next because of it.
Waste recovery
The waste miner: spend that never should have left your account
Most Google Ads accounts leak money quietly: queries that were never your buyers, creatives that stopped converting months ago, audiences seeing your ad so often they have stopped seeing it at all. A weekly waste-mining pass hunts exactly that.
- Irrelevant keywords and lookalike queries that slip past broad match, found in the search terms report and fenced off with negatives.
- Decaying creatives whose click-through and conversion have slid, flagged for replacement instead of left on autopilot.
- Frequency fatigue in display and PMax inventory, caught before you pay to be ignored.
Findings never become blind fixes. Each one enters the same loop as everything else — proposed with reasoning, previewed, approved, applied, and graded in the ledger, so recovered spend is visible and repeatable.
How is this different from a normal agency retainer?
Most retainers are a black box: you see a monthly report and an invoice. PaidWebTraffic shows its work. Every week you get a falsifiable plan, every change is previewed against your account before it is applied, a human approves it, and the outcome is graded in an action ledger you can read anytime.
Do you need access to my Google Ads account?
Yes — we work inside your account, never a shadow copy. Changes go through preview (validate-only) first, then approval, then a guarded apply. Your data and history stay in your property the whole time.
Is Performance Max a black box you avoid?
No. We run PMax with disciplined asset groups, audience signals, and exclusions, and we hold it to evidence: search-term leaks, channel-grind, and brand cannibalization get caught by the waste miner and corrected — or the budget moves back to search.
What does the free audit actually include?
A structured read of your account: campaign structure, waste candidates (irrelevant keywords, decaying creatives, frequency fatigue), conversion-tracking health, and a prioritized list of changes we would propose first. No obligation, and nothing changes in your account during the audit.
Who is this for?
SMEs and B2B service companies that already spend on Google Ads — or know they should — and want it run with engineering discipline. We work globally in English, with particular depth across MENA markets.
Start with the audit. Keep the ledger.
Book a free Google Ads audit and see your account the way we run it: what the spend is doing, where it is leaking, and the first changes we would propose — before you commit to anything.