Performance Max
PMax configured and policed: disciplined asset groups, honest audience signals, and a waste miner that catches leaks before they become line items.
The discipline
Asset groups with intent
Assets grouped by buying intent, not dumped into one catch-all — so PMax has something real to learn from.
Signals, not vibes
Audience signals and customer-match inputs configured from your actual buyers, refreshed as the ledger learns.
Policing the black box
Search-term leaks, channel grind, and brand cannibalization are waste-miner targets — caught, fenced, and re-graded.
Why PMax needs a chaperone
Performance Max is Google's most powerful campaign type and its least transparent one. Left alone it will happily spend into brand queries you already own, grind budget into inventory nobody converts from, and report it all as incremental performance.
We run PMax as part of the same loop as everything else: weekly falsifiable plans, previewed changes, human approval, guarded applies, and graded outcomes. The waste miner specifically watches PMax for irrelevant search terms, decaying assets, and frequency fatigue — so the budget you give it has to keep justifying itself.
Get a PMax health read
Tell us where your PMax spend sits and we will show you what the waste miner would look at first.
Get in Touch
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