What exactly happens each week?
You get a written, falsifiable plan: the changes we intend to make, the reasoning, and the outcome that would prove the plan wrong. Each change is previewed against your live account in validate-only mode — nothing mutates during preview. A human approves, the apply runs inside guarded blast-radius limits, and every change is graded against what actually happened in the action ledger.
Do you take over my account or run a copy of it?
We work inside your own Google Ads property. Your account, data, and history stay yours — the ledger and the tooling sit on our side, the assets sit on yours.
What is the waste miner?
A standing weekly pass that hunts wasted spend: irrelevant keywords and lookalike queries that slipped past broad match, creatives whose performance has decayed, and frequency fatigue in display and PMax inventory. Findings become guarded fixes through the normal plan-approve-apply loop — never blind bulk edits.
What do you do about Performance Max?
We run it, but we do not trust it on faith. Asset groups are built around buying intent, audience signals come from your real customers, and the waste miner polices the search-terms surface for leaks and brand cannibalization. If PMax cannot justify its budget against evidence, the budget moves back to search.
How much does it cost?
Fees are quoted per engagement after the free audit, because honest pricing depends on account size and scope. The pricing page describes exactly what each engagement tier includes. Your ad spend goes to Google; our fee is separate and agreed in writing before anything starts.
Is the audit genuinely free?
Yes — no obligation, and nothing in your account changes during it. You keep the written findings report whether or not you engage us.
Who is behind PaidWebTraffic?
PaidWebTraffic is the paid-search practice of Oakland General Trading LLC, a Sharjah-based company operating across MENA and globally in English. See the imprint for legal details.
Do you work with businesses outside MENA?
Yes. Our working language is English and our process is location-agnostic. We are MENA-aware — regional search behavior, currencies, and buyer cadence are familiar ground — but we run accounts worldwide.
Do you build the landing pages too?
Yes — campaign-matched landing pages with conversion tracking wired in from the first deploy. They are built for real-user speed and for Google Ads verification rules, and changes to them enter the same weekly loop as changes to the campaigns.
What happens if a change grades badly?
The grade is recorded and the next plan responds to it — revert, adjust, or double down with reasoning. The point of a falsifiable plan is that failures are visible, cheap, and feed the next decision instead of hiding in a monthly report.
Still have a question the ledger can answer better?
Book the free audit — it is the most concrete way to see how we work, and it costs you nothing.