These are anonymized, illustrative narratives of the engagement pattern we typically see — published until client-approved case studies land. We make no performance claims here; the value being shown is the mechanism itself.
Professional services
A services firm paying an agency retainer for a search account nobody could explain. We rebuilt the weekly loop around falsifiable plans and the waste miner fenced off the spend that was never going to convert.
Read the narrativeSoftware / SaaS
A SaaS vendor whose Performance Max spend was reporting success while quietly grinding budget into inventory nobody converted from. We restructured the asset groups and put the waste miner on PMax permanently.
Read the narrativeThe free audit is where a case study starts: findings in writing, waste candidates named, and the first changes we would propose.
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